100+ Campaigns. 72 Corporate Sponsors. $40M+ in Revenue. 25+ Social Media Handles. 456M Views.

FOX Sports Digital

Tom Brady Digital Campaign

check out some content examples above.

Overview: Weekly Tom Brady digital campaign sponsored by Verizon, focusing on three content franchises: LFG, Top 3 Stars, and Top 5 teams. Distributed across social media channels and the Fox Sports app and website.

My Role: Led the digital performance analysis for all Tom Brady content franchises, overseeing key metrics from both an organic social and client perspective. Throughout the 2024-2025 NFL season, I provided weekly reports, analyzing content franchise performance and offering data-driven recommendations to improve underperforming franchises.

I developed and managed the campaign’s data analytics, creating dashboards to track engagement, reach, and overall effectiveness. At the end of the season, I compiled a comprehensive recap report, highlighting key metrics and strategic takeaways to guide future campaigns.

The Result: Tom Brady’s digital campaign became the highest-performing original content franchise and exceeded client sponsorship goals by 62M views.

Skills

Data Analytics

Budget Management

Paid Media

Go-to-market Strategy

Content Plan Development

Digital Campaign Strategy

Workflow Optimization

Document & Asset Management

Campaign Examples

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Allen Hall Public Relations