My Role: As an account executive for the men’s athletic apparel company, Keap Athletics, I developed both client and media relations skills. My client’s objective was to earn media coverage. I worked on creating media lists, writing personalized pitches, and making editor’s guides. Our editor’s guides were hyperlinked into email pitches and included Keap’s values, past media coverage, product information, reviews, photos, and videos.

Result: By targeting journalists and media outlets that directly aligned with my client’s goals and beliefs, Keap Athletics earned placement in Muscle and Health Magazine’s Summer 2022 issue.