Dundee Hills
Dundee Hills is an American Viticultural Area (AVA) located 28 miles southwest of Portland, Oregon. The Dundee Hills AVA encompasses 6,490 acres and is made up of 66 members including vineyards, wineries, retailers, restaurants and more.
The ask: My team and I were presented with the following question: How do we appeal to new wine consumers beyond the traditional fine wine consumer?
Our Plan
Here is a look at the final deck we presented to our client. Our work was insight-led focusing on secondary research. More in-depth details including the budget were provided in the written plan for the client. This plan was created in coordination with Kate Stupin, Eva Tate, Megahn O’Keefe, and Julia Wong.
