2022 FIFA World Cup Ambush Campaign

The ask: Select the direct competitor of a major sponsor of the 2022 FIFA World Cup and develop an ambush campaign.

The Result: In collaboration with Tillie Moore, Becca Clark, Mallory Tolf and Sidney Stipanovich, we created an ambush campaign for Dr. Pepper. Our campaign focused on a television commercial and social media promotion. This campaign taught me how to develop a creative strategy in order to reach our target audience. Below is the deck we presented.